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A Direct Marketing Program Manager contributes to REIs success by developing and managing campaign strategy and requirements for direct marketing campaigns. Manages email content strategy and GTM building to support Co-Op Brand campaigns, businesses, and program priorities. Oversees strategic planning into execution process including, tactical planning, resource management, budgeting, creative development, proofing, and a recap of performance to apply to future campaigns.

Responsibilities include relationship management between external and internal business partners and authoring of direct marketing plans. You are managing technical email campaigns that are aligned to data-driven content.

The Direct Marketing Campaign Manager works cross-divisionally to guide the development and implementation of direct marketing programs in support of all REIs sales channels (retail, online and direct sales). Collaborates with the Marketing Manager, Direct Programs, analysts on the Direct Marketing Analytics team, peer Direct Marketing Campaign Managers team and numerous cross-divisional stakeholders. Models and acts in accordance with REIs guiding values and mission.

Creates and advocates for direct marketing strategies in support of REI company and marketing goals.

Creates and maintains contact plans in support of direct marketing program strategies.

Authors and maintains project plans for direct marketing efforts.

Creates and maintains internal production requests in support of direct marketing efforts.

Collaborates with internal stakeholders to identify and/or acquire assets in support of direct marketing plans.

Proofs, vets and approves creative execution to assure project plan requirements are delivered.

Creates annual and/or seasonal plans for direct programs in support of Marketing Annual Business Plan.

Collaborates with Direct Marketing Analysts, Brand Communications, Brand Creative, Merchandising, advertising agency and IT to assure timely delivery of brand-right messages.

Manages the planning process to inform program sales and expense budget.

Manages expenses monthly and updates working plans to maintain a percentage of sales budgets.

Communicates campaign and program results to cross-divisional partners.

Leverages analysis of campaign performance and makes use of customer data to inform campaign requirements.

Leads and/or contributes to direct marketing projects as assigned.

Bring your passion and expertise

  • 5+ years of direct marketing experience (email and/or print).
  • A solid understanding of direct marketing including delivery, creative constraints, and opportunities.
  • 3 + years experience in developing marketing plans and strategies in collaboration with cross-divisional partner teams.
  • 3 + years experience with technology-driven personalization platforms, through channel or site.
  • 3+ years experience authoring and managing project plans
  • Experience working with content and creative teams including design and copywriting functions.
  • Demonstrated understanding of marketing and cross-divisional processes and relationship needs.
  • 2+ years experience working with a large budget (> $1M) across multiple media and vendor outlets. Comfort in making decisions within this budget and impact context.
  • 1+ years experience in managing external vendors, partners, and relationships connecting to marketing programs preferred.
  • 1+ years in process management, and working with technical teams on toolset/feature development.
  • Expert skill level with MS-Office Tools: Excel, Powerpoint, Word, Access.
  • Understanding of web analytics tools (example: Coremetrics, or Omniture).
  • BA in Business, Marketing or a quantitative field preferred.
  • Proven track record developing program plans that meet/exceed goals and managing program budgets.
  • Ability to assess important market requirements and opportunities and identify competitive opportunities.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
  • Builds rapport with all kinds of people inside and outside the organization.
  • Challenges the status quo, champions change and influences others to change.
  • Why you'll love it here

    Real. Alive. Connected. These are a few words that describe life at REI. Whether its in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoorswe cant wait to meet you!

    At REI we offer an enviable work environment that has been recognized on the \"100 Best Companies to Work For\" list since the award's inception 20 years in a row! Sure, we work hard, but its balanced with time off to playa strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

    With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

    REI is an Equal Opportunity Employer

    Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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